the project of Masterly was inspired by industry leaders in project mastering and automated mastering as well as some premium sound engineering studios - some to note are Metropolis Studios, Klipsch and Bowers & Wilkins drawing from their major commitment to technical excellence and iconic visual design, together, they democratise digital audio engineering and mastering.

the graphic project takes inspiration and aims to conceptualise a visually impactful mastering application using AI - the plan for my design is to emphasise just how great mastering can be and how truly changing it can be to one singular track. the project aims to combine engineering and mastering to shape the audience's perception. i aim to include some more significant features in the platform with distinctive and animated artwork, exploring how recognisable graphics can elevate the digital music experience.

the focus is generally on merging world-class design institutes and world-renowned mastering studios to demonstrate how style and substance together build an aspirational brand identity in today's musical ecosystem - even in a purely conceptionalised process.